Facebook Gets a Little More Professional

Faceforce Links Customer Service, Social Networking
Mashable
Salesforce, a customer relationship management software company, has just launched a Facebook application that links customer data directly to user profiles. Faceforce displays leads, contacts, and account data from corresponding Salesforces account in an effort to help sales professional personalize relationships with customers. Adam Ostrow argues that the new mashup will make Facebook more appealing to the working class. “It’s… another thorn in the side of LinkedIn, as there is now yet another feature that makes Facebook more attractive to professionals.” CRM FYI has more details on Faceforce, and if you are interested in Salesforce, check out Between the Lines for the latest.

Yahoo Acquires News Aggregator
BoomTown
Yahoo has reportedly purchased the news aggregator BuzzTracker for $5 million. While some note that the service has a reputation for being “spammy,” Yahoo hopes to take advantage of the tool’s ability to track the most popular stories using algorithms and the human eye. Kara Swisher believes this acquisition is just Yahoo’s latest effort to redefine its business strategy. “The purchase is clearly part of Yahoo’s renewed efforts to link to more third-party content, rather than pointing at its own owned-and-operated properties.”

Technology Meets Happy Hour
Crave
British technophiles might soon have a new favorite bar. London’s Twentyfour features customizable interactive video walls and a bar that will summon servers just by touching it. After “drooling” over photos of the bar, Caroline McCarthy quips, “With over a thousand LED color combinations available, this is one place where the decor won't get boring.”