This week, Doug Haslam of Voce Communications (a Porter Novelli company) joined me for the Roundtable. We discussed George Colony’s recent presentation at Le Web, the phenomenon of K-Mart “layaway angels” and Facebook’s advertising predicament. Continue Reading
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A very interesting piece in BusinessWeek caught my eye last week, and while we typically stay away from politics on this blog, I’m going to post about this because it isn’t so much about politics as it is about monitoring–and how applying intelligence gained at a very small level can add up to a sum far more than the separate parts. (It’s also interesting to me to see how campaign processes in elections find application in traditional PR and marketing. The logic behind the candidate “coffee,” where a candidate would attend an event at the home of a local person who was typically well-connected and answer questions, in hopes that those in attendance would go out and tell all of their friends about the candidate–is at the heart of programs called “grassroots marketing” or “peer marketing.”) Continue Reading
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This week, Sarah Santucci joined me in c0-hosting the Roundtable–we discussed Lowe’s PR mess regarding its withdrawal of advertising from the TLC show “All American Muslim” from both a general PR perspective and from a social media vantage point; the pros and cons of Twitter brand pages; Facebook and Google’s efforts to refer suicidal people to help lines, and the new Facebook Timeline roll out. Continue Reading
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Having two kids is a blessing (or a curse depending on when you ask me.) In the average day I change a dozen or so diapers, prepare almost as many meals or snacks, and find myself in a near constant state of motion for 17 hours or more. When I have a minute to sit down and think about the parallels between parenting and media monitoring, several similarities strike me: Continue Reading
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An interesting court verdict was handed down last week, and while I’ve seen some commentary on it, it wasn’t nearly as much as I thought there would be. The case of blogger Crystal Cox has the potential to draw a bright line between where a journalist ends and a blogger begins–or, it could just be a single court case with no long-term impact at all. Continue Reading
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This time of year is a great time to take a step back to reflect on the previous year and prepare for the year ahead. If you are monitoring traditional or social media the same holds true. A different pace this time of year affords an opportunity to review and revise your search criteria. It also provides a convenient change-over point to keep records, charts, and graphs from becoming too skewed. Continue Reading
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This week, Bryan Person joined me for an early edition of the Roundtable–we discussed the state of social marketing, the new start-up Insidr, and Jason Fall’s post asking people to stop announcing they were dropping out of Klout. Continue Reading
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Last week, I posted about the teen who snark-tweeted Governor Brownback of Kansas. While the story is interesting, what really got under my skin was the insinuation by a guest writer at CNN.com that monitoring social media was a waste of taxpayer money. Sure, I have a slight bias towards the effectiveness and value of monitoring (okay, a large bias). Although the suggestion that monitoring isn’t something a government entity should spend money on seems laughable to me, I thought–just in case there are others out there who feel as though this is a waste of taxpayer money–I’d point to some really good uses and reasons for government agencies to monitor social channels. Continue Reading
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