research-words

In this week’s Roundtable, Doug Haslam joins to discuss a variety of topics related to PR measurement, research, targeting, and more. 

Articles referenced in the discussion include:

  • An interview with Sir Martin Sorrell, CEO of WPP (Holmes Report)
  • The rise of “attention” as a content metric (Digiday)
  • Metrics that may be on their way out (PR Daily)
  • The importance of understanding where your audience is and what platforms they use (CommPRO.biz)