In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, joins to discuss three topics: – The role of trust and storytelling in sponsored content based on new research by the Internet Advertising Bureau and Edelman Berland.
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If your job in any way relates to politics or public policy, you probably subscribe to Mike Allen’s POLITICO Playbook. It’s the daily “must read” inside the Beltway. It contains valuable lessons for communications pros, regardless of whether you cast your gaze upon the Capitol Dome or the White House Portico every day.
New survey research from the Internet Advertising Bureau and Edelman Berland finds that consumers possess understandable skepticism about native advertising. Nevertheless, the results suggest that people willingly read this sponsored content if it is relevant and appears on the site of publisher that they already trust.
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In my reading this week, I came across the following items that might be of interest to fellow PR and communications professionals: Shel Holtz advocates for organizations to explicitly identify communications as a core value. He writes: “For a couple hours, I have been reading the values statements of dozens of organizations. I kept at […]