In this episode of the Roundtable, John Wall of Qrious and Marketing Over Coffee joins to discuss three topics: —First, we examine whether PR and marketing tools and technologies can overcome bad products, keying off of a post by Colin Delany of ePolitics that explored that question as it relates to political candidates.
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Forrester Research surveyed B2B marketing leaders to find out how they’re doing with content marketing — perhaps the most buzzed about tactic in the communications arsenal. Despite the fact that more and more time and money is being invested in this arena by businesses, there’s doubt about how well it is working.
This week’s collection of stories of interest to communicators includes some familiar voices, as well as a few that will probably be new to regular readers of this space. As always, we try to identify items that may not have gotten the attention of some of the big memes of the week.
I’m excited to announce that the Media Bullseye Roundtable has joined the FIR Podcast Network. This leading collection of public relations and communications podcasts, led by Neville Hobson and Shel Holtz, includes a range of shows that all include quality content. Of course, the flagship is the Hobson & Holtz Report — a podcast that […]